# Copywriter Resume Sample - ATS Template 2026 > Get a Copywriter resume (CV) sample with an ATS-friendly format, strong bullet points, role keywords, and job-specific guidance. Canonical HTML: https://www.liftmycv.com/resume-samples/copywriter-resume/ Markdown: https://www.liftmycv.com/resume-samples/copywriter-resume.md Site: https://www.liftmycv.com/ Copywriter Resume Sample - ATS Template 2026 On this page, you can preview an ATS-friendly Copywriter resume template, see what to include in each section, review strong bullet examples and relevant keywords, avoid common mistakes, and create a job-specific resume that fits real copywriter roles. { "title": "How LiftmyCV Helps with Copywriter Resumes", "subtitle": "For a copywriter resume, LiftmyCV helps create job-specific resumes, generate resumes per application during auto-apply, and match your resume to relevant roles before autofilling applications.", "cards": [ { "icon": "FileText", "title": "Create Job-Specific Resumes", "desc": "Paste a job description and create a job-specific resume in under a minute for less than $1.", "href": "https://www.liftmycv.com/ai-resume-generator/" }, { "icon": "Bot", "title": "Generate Per-Job Resumes During Auto-Apply", "desc": "During auto-apply sessions, LiftmyCV can generate a per-job resume for each role, helping your application stay aligned with the job description.", "href": "https://www.liftmycv.com/ai-auto-apply/" }, { "icon": "Search", "title": "Match Your Resume to Relevant Openings", "desc": "LiftmyCV uses AI to match your resume with relevant jobs, autofill application forms, and submit applications automatically.", "href": "https://www.liftmycv.com/ai-job-matching/" } ] } { "title": "Why This Copywriter Template Works", "intro": "A copywriter resume needs to show more than polished language. This structure gives recruiters and ATS systems a clear way to read your headline writing, campaign copy, brand voice work, editing responsibilities, portfolio links, and performance-oriented examples without burying the details in dense paragraphs.", "items": [ { "title": "Readable ATS Formatting", "text": "Simple headings, standard contact details, and a plain experience layout reduce the risk of copywriting credits, portfolio links, and software skills being misread. The format avoids graphics-heavy sections that can interfere with parsing while still leaving room for samples, campaign types, and writing platforms." }, { "title": "Clear Writing Section Order", "text": "The resume moves from summary to skills, experience, education, and portfolio details in a sequence that supports quick review. A recruiter can scan for brand copy, email campaigns, landing pages, social captions, product descriptions, editing, and content collaboration without hunting through long narrative blocks." }, { "title": "Natural Keyword Placement", "text": "Copywriting keywords fit into the right sections instead of being forced into a single skills list. Terms such as brand voice, email copy, conversion copy, content strategy, editing, campaign messaging, landing pages, and style guides can appear naturally in bullets where the work actually happened." }, { "title": "Results Framed Through Copy", "text": "Effective copywriter bullets connect the writing task to a practical outcome, such as clearer product messaging, stronger email engagement, improved landing page clarity, or faster campaign production. The structure leaves space to pair creative work with metrics, audience scope, channels, deadlines, approvals, and collaboration with designers or marketers." } ] } { "title": "What to Include in This Resume", "intro": "A copywriter resume should connect writing craft to business context, including brand voice, campaign assets, audience research, editing, and channel-specific performance. Use each section to show where your copy appeared, who it served, which tools supported the workflow, and how the work improved response, clarity, or conversion.", "columns": [ "Section", "What to write", "What to avoid", "Example" ], "rows": [ { "section": "Professional Summary", "what_to_write": "Summarize your copywriting level, core formats, audience types, and one measurable result tied to campaigns, landing pages, email, ads, product copy, or brand messaging.", "what_to_avoid": "Avoid creative clichés, vague storytelling claims, or calling yourself a wordsmith without showing channels, scope, or outcomes.", "example": "Copywriter with 4+ years of experience across brand campaigns, landing pages, email sequences, and paid social copy. Increased landing page conversion by 18 percent through clearer value propositions, headline testing, and close collaboration with design and demand generation teams." }, { "section": "Areas of Expertise", "what_to_write": "List specific copywriting strengths across channels, messaging, editing, research, creative concepting, testing, and collaboration with designers, marketers, product teams, or agency stakeholders.", "what_to_avoid": "Avoid generic soft skills, broad marketing terms, or keyword stuffing that does not reflect actual copywriting work.", "example": "Brand Voice Development, Campaign Copywriting, Landing Page Copy, Email Sequences, Paid Social Copy, Product Messaging, A/B Test Copy, Copy Editing, Audience Research, Creative Brief Interpretation" }, { "section": "Technical Proficiencies", "what_to_write": "Include writing, collaboration, publishing, analytics, and campaign tools used to draft, review, manage, test, or measure copy across digital marketing workflows.", "what_to_avoid": "Avoid listing every app you have opened, unrelated office tools, or platforms you cannot discuss in a copywriting context.", "example": "Google Docs, Microsoft Word, Figma, WordPress, Webflow, HubSpot, Mailchimp, Google Analytics 4, Asana, Grammarly" }, { "section": "Professional Experience", "what_to_write": "For each role, connect copy deliverables to scope, channel, audience, review process, testing method, campaign goal, and measurable improvement where the result is credible.", "what_to_avoid": "Avoid task-only bullets such as wrote copy for emails or helped with campaigns without channel, volume, audience, or result.", "example": "Copywriter, BrightPath Creative Studio. Wrote landing pages, email sequences, and paid social copy for 12 monthly client campaigns, improving average click-through rate by 14 percent over two quarters. Built a reusable brand voice checklist in Google Docs and Figma that reduced revision rounds from four to two on recurring campaign work." }, { "section": "Earlier Roles", "what_to_write": "Show earlier writing, marketing, editorial, social media, or agency roles that build credibility without overexplaining older responsibilities already covered in recent experience.", "what_to_avoid": "Avoid adding long bullet lists for early jobs that repeat the same copywriting duties from current roles.", "example": "Marketing Content Assistant, Northline Media Group, 2018 to 2020" }, { "section": "Education", "what_to_write": "Include degrees in English, communications, journalism, advertising, marketing, or related fields, plus relevant coursework if it supports writing, persuasion, media, or consumer research.", "what_to_avoid": "Avoid unrelated coursework lists, inflated academic detail, or leaving out a relevant writing-intensive degree.", "example": "Bachelor of Arts in English, University of Minnesota, 2018. Relevant coursework: Persuasive Writing, Digital Media, Rhetoric, Consumer Behavior" }, { "section": "Certifications", "what_to_write": "Add practical training in copywriting, content marketing, email marketing, analytics, brand strategy, editing, or platform-specific campaign tools when it supports your target roles.", "what_to_avoid": "Avoid outdated certificates, unrelated creative courses, or long training lists that crowd out portfolio-quality work.", "example": "HubSpot Content Marketing Certification, Google Analytics Certification, AWAI Copywriting Training, Mailchimp Email Marketing Certification" } ], "quick_tip": "Prioritize copy samples, channel context, revision discipline, and measured outcomes over broad claims about creativity or communication." } { "title": "Copywriter Resume Example Bullets", "intro": "Weak copywriter bullets usually list writing tasks. Strong bullets show the audience, channel, message strategy, review process, and business result behind the copy.", "columns": [ "Bullet", "Strong bullet", "Weak bullet" ], "rows": [ { "section": "Email Campaigns", "strong_bullet": "Wrote lifecycle email copy for onboarding, winback, and product education flows, using A/B test findings to improve click-through rate by 18% across three customer segments.", "weak_bullet": "Wrote emails for marketing campaigns." }, { "section": "Product Messaging", "strong_bullet": "Created product page copy, feature descriptions, and benefit-led headlines for a SaaS launch, translating technical inputs from product managers into clear messaging for nontechnical buyers.", "weak_bullet": "Created copy for product pages." }, { "section": "Brand Voice", "strong_bullet": "Revised brand voice guidelines and rewritten web copy across 40 landing pages, improving consistency in tone, calls to action, and customer-facing value propositions.", "weak_bullet": "Maintained brand voice in writing." }, { "section": "Ad Copy Testing", "strong_bullet": "Developed paid social and search ad variations for seasonal promotions, pairing concise hooks with audience-specific offers and reducing cost per lead by 12%.", "weak_bullet": "Wrote ads for paid campaigns." }, { "section": "Content Collaboration", "strong_bullet": "Partnered with designers, editors, and marketing managers to produce landing pages, sales sheets, and campaign assets, cutting revision cycles by clarifying briefs before drafting.", "weak_bullet": "Worked with teams on copy projects." } ] } { "title": "Copywriter Keywords Recruiters Often Look For", "intro": "Use these copywriter keywords naturally across your summary, skills section, and bullets when they match your actual experience.", "items": [ "Copywriting", "Brand Voice", "Conversion Copy", "Landing Pages", "Email Campaigns", "Product Messaging", "Content Strategy", "Copy Editing", "Proofreading", "A/B Testing", "Social Media Copy", "CMS", "Google Analytics", "Figma" ] } Copywriter Resume Formatting Rules Use this section to catch formatting and content problems before your copywriter resume reaches a recruiter or ATS. Watch for vague wording, missing metrics, generic skill lists, tiny fonts, unclear formatting, and unreadable structure that can bury campaign results, content scope, and writing tools. - use a clean, ATS-friendly layout - keep the resume to one page when possible, two pages only when justified - use readable 10.5 to 12 pt body text - stick to standard fonts like Arial, Calibri, or Times New Roman - use clear section headings and a simple reading order - keep contact details in the main body of the resume - show measurable copywriting impact with numbers and outcomes - name the writing tools and platforms you actually used - tailor keywords naturally to the target Copywriter role - save the file as a simple .pdf or .docx - do not use photos or profile pictures - do not use fancy or decorative fonts - do not add tables, columns, text boxes, icons, or graphics - do not place important details in headers or footers - do not turn the resume into a dense wall of text - do not write vague claims without metrics or context - do not list every writing tool and platform you have ever touched - do not stuff keywords unnaturally - do not let the resume run past two pages for this template - do not use design-heavy layouts that are harder for ATS to parse ## Resume sample Maya Bennett Copywriter Austin, TX • maya.bennett@liftmycv.com • linkedin.com/in/mayabennettcopy ## Professional Summary Copywriter with 7 years of experience writing conversion-focused copy for B2B SaaS, ecommerce, and professional services brands. Skilled in translating product positioning, customer research, and campaign briefs into landing pages, email sequences, ads, website copy, sales collateral, and long-form content. Experienced with A/B testing, brand voice systems, content calendars, lifecycle messaging, and performance reporting across HubSpot, GA4, Semrush, Ahrefs, Figma, Asana, and Google Workspace. ## Areas of Expertise Website Copywriting • Landing Page Copy • Email Campaigns • Product Messaging • Brand Voice • Conversion Copywriting • Content Strategy • Paid Social Copy • Search-Informed Content • Customer Research • A/B Testing • Sales Enablement Copy • Editorial Planning • Copy Editing • Messaging Frameworks • B2B SaaS Copy • Ecommerce Copy • UX Microcopy ## Technical Proficiencies HubSpot • Google Analytics 4 • Google Search Console • Semrush • Ahrefs • Surfer • WordPress • Webflow • Figma • Canva • Mailchimp • Klaviyo • Marketo • Asana • Trello • Notion • Airtable • Grammarly Business • Microsoft 365 • Google Workspace ## Professional Experience BrightPath Software - Austin, TX | March 2023 - Present Senior Copywriter Owns copy for acquisition campaigns, website updates, product launches, lifecycle emails, and sales enablement assets for a B2B SaaS company serving operations and compliance teams. - Rewrote 14 product and solution landing pages using customer interview insights, competitive messaging notes, and conversion testing results, contributing to a 22% lift in demo form completions over two quarters. - Created copy for 35 email nurture campaigns across trial, reactivation, webinar, and sales-assist workflows, improving average click-through rate from 2.8% to 4.1%. - Built a brand voice and messaging guide covering headlines, value propositions, proof points, objection handling, and product terminology, reducing copy review cycles from an average of 5 rounds to 3. - Partnered with product marketing to launch 6 feature releases, producing announcement emails, in-app message copy, help center summaries, sales one-pagers, and paid social variations. - Developed A/B test copy for pricing page CTAs, hero sections, and lead magnet offers, with 4 winning variants adopted into evergreen campaigns. - Edited executive bylines, case studies, and customer story drafts to improve clarity, structure, and message consistency across finance, healthcare, and logistics segments. North & Finch Creative - Denver, CO | July 2020 - February 2023 Copywriter Wrote campaign, website, and content copy for agency clients in ecommerce, fintech, education technology, hospitality, and professional services. - Produced copy for more than 60 landing pages, 120 paid ad variations, 40 email campaigns, and 25 website projects while managing overlapping deadlines for 8 to 10 active client accounts. - Wrote ecommerce product detail page copy for a 450-SKU catalog refresh, improving readability, feature clarity, and category-level consistency across apparel and accessories lines. - Collaborated with designers in Figma to refine page hierarchy, CTA placement, form copy, navigation labels, and mobile content flow before development handoff. - Created customer research summaries from survey responses, sales call notes, reviews, and support tickets, then converted findings into headline angles, objection-focused copy, and FAQ content. - Drafted and edited monthly content calendars for 6 retained clients, balancing campaign deadlines, product launches, seasonal promotions, and evergreen content needs. - Prepared client-facing copy rationale documents that explained message strategy, audience fit, tone decisions, and recommended test variations. Lumen Retail Group - Chicago, IL | May 2018 - June 2020 Marketing Copywriter Supported digital marketing, merchandising, and lifecycle teams with promotional copy, product storytelling, category pages, email campaigns, and seasonal launch materials. - Wrote weekly promotional emails for a 300,000-subscriber list, including subject lines, preview text, body copy, promotional modules, and CTA copy for seasonal campaigns. - Partnered with merchandising managers to rewrite 180 product descriptions, adding benefit-led copy, care details, sizing notes, and brand-consistent language. - Created copy for holiday, back-to-school, and clearance campaigns across email, paid social, homepage modules, SMS, and in-store signage. - Used campaign reports from GA4, Klaviyo, and ecommerce dashboards to identify high-performing subject line patterns, offer language, and product storytelling themes. - Maintained editorial QA checklists for spelling, pricing accuracy, claims review, link validation, and brand style compliance before campaign launch. ## Earlier Roles **Junior Content Writer**, Maple Street Media - Chicago, IL | June 2017 - April 2018. Wrote blog posts, social captions, newsletter copy, and basic website updates for small business clients while supporting editorial calendars and copy editing workflows. ## Education **Bachelor of Arts in English, Minor in Marketing** University of Illinois at Urbana-Champaign - Champaign, IL ## Certifications HubSpot Academy Content Marketing Certification American Marketing Association Professional Certified Marketer, Content Marketing ## Example jobs - **Student Promotional Writer — Liberty University, Inc. — Lynchburg, VA**: The Student Promotional Writer is part of the Marketing Creative Team and responsible for executing various copy projects, mainly focusing on stories and articles to support the Selah Yearbook, but could also include emails, digital and print ads, booklets, posters, brochures, and other collateral in compliance with the university’s brand standards. The Student Promotional Writer works to creatively and strategically convey the message of the university and the department with great attention to detail. This position works closely with the full-time team of graphic designers, promotional writer(s) and project coordinator(s), with oversight from their Marketing Manager to ensure that the branding and marketing is integrated within the goals for the clients they serve. The Student Writer must be proficient in Microsoft word, have experience with AP format and strong spelling and grammar knowledge and understanding. **ESSENTIAL FUNCTIONS AND RESPONSIBILITIES** - Researches, writes, and edits a variety of marketing materials, specific to campus happenings based on news stories, events, athletic achievements and highlights as well as other pertinent current events happening each school year. - Develops creative ideas and concepts using a proactive and strategic approach, often in partnership with the team. - Takes initiative in identifying tone and voice of both the university and in order to write clear, persuasive, original copy. - Displays strong attention to detail and proofreads copy to check spelling, grammar, and compliance with AP format and the Liberty University verbal brand and style guide. - Shows flexibility in amending, revising, or redeveloping campaigns in response to feedback from the marketing manager, quality control team and/or marketing leadership. - Interacts with team and/or clients to identify solutions to challenges and regarding feedback on communication projects. - Manages working on several projects at once, sometimes under pressure and often within tight deadlines. - Engages in continued learning through competitor research and professional development to strengthen writing skills and gain familiarity with marketing trends in higher education. - Support full time writers as needed while shadowing and gleaning information and knowledge from them. Additional information may be found [here](https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.liberty.edu%2Fstudent-financial-services%2Ffederal-work-study%2F&data=05%7C01%7Cjwhite126%40liberty.edu%7C9eae4500a7154a2957f408db9391f349%7Cbaf8218eb3024465a9934a39c97251b2%7C0%7C0%7C638266027800601207%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=UcCsEUbui3KsLYcBtV%2BxkU3ZUvHKy2As0ItoSNH98xE%3D&reserved=0) **QUALIFICATIONS AND CREDENTIALS** ## Minimum Requirements - Pursuing a Bachelor’s degree in English, Communication, or related field. - Approximately zero – two years of related experience required or an equivalent combination of education and experience. - Excellent verbal and written communication skills. - Must be able to understand and follow directions and work under limited supervision. - Must be able to work well with clients and co-workers and present a positive attitude while being courteous, detail-oriented, self-motivated, diligent, trustworthy, and possessing strong organizational skills. - Possesses a thorough knowledge of Microsoft Office applications. - Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently. Must possess ability to multi-task and work in a fast-paced environment. **ABILITIES AND COMPETENCIES ESSENTIAL TO JOB FUNCTIONS** ## Communication and Comprehension - Ability to effectively communicate both verbally and in writing to convey clear, well-articulated information. - Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner. - Effective public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates. - Strong organizational skills. - Intuitive ability to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature. **Time Type** Part time **Location** Onsite **Pay Rate** Starting at $12.77 Student employees are paid at least the current Virginia minimum wage per hour. Pay may vary by position and department based on job responsibilities, required skills, available funding, and market conditions. *The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.* - **Promotions Writer & Producer — TVWOFL WOFL — Orlando, Florida, United States**: Fox Television Stations is seeking a temporary Promotions Writer & Producer to enhance branding and marketing initiatives across various platforms. The role involves writing and producing promotional content for on-air, online, and print media, concentrating on delivering innovative messaging for FOX 35, FOX 51, and FOX35 PLUS. Candidates should demonstrate strong production skills, creativity, and effective communication, collaborating closely with the Creative Services team to develop captivating content. - **Direct Response Copywriter — Immortals — Malaysia**: Immortals is seeking a Direct Response Copywriter to join the Blueprint team, focused on creating persuasive copy that stands out in the health and longevity market. This role involves collaboration across various departments to develop marketing content for supplements based on rigorous research and high-quality standards. The company aims to help billions live healthier lives through evidence-based health insights. ## FAQ ### What is the best format for a copywriter resume? Use a reverse-chronological format if you have copywriting experience, with recent roles, client work, campaign results, and writing samples easy to scan. Include sections for summary, copywriting skills, work experience, portfolio link, tools, education, and any relevant certifications. ### How long should a copywriter resume be? Most copywriter resumes should be one page, especially for junior, freelance, or mid-level roles. A two-page resume can work if you have extensive agency, in-house, brand, content, or campaign experience with measurable results and recognizable project scope. ### What should I include in a copywriter resume summary? Your summary should name the type of copy you write, such as ad copy, email campaigns, landing pages, product copy, social media, or long-form content. Add tools, industries, and proof points where possible, such as conversion-focused campaigns, brand voice development, or collaboration with design and marketing teams. ### Do copywriter resumes need a portfolio link? Yes, a portfolio link is important because employers usually want to review actual writing samples before moving forward. Place the link near your name and contact information, and make sure the portfolio includes samples that match the roles you are applying for, such as ads, emails, web copy, product pages, or campaign work. ### How do I write a copywriter resume with limited experience? Use internships, freelance projects, student campaigns, spec work, personal projects, or volunteer writing to show your ability to write for an audience and objective. Focus each bullet on the type of copy produced, the channel used, the brief or goal, and any measurable outcome such as engagement, leads, signups, or content output. ### Can I use the same copywriter resume for every application? A base resume is useful, but copywriter applications should be adjusted for the channel and writing style in the job posting. A performance marketing copy role may need email, landing page, A/B testing, and conversion language, while a brand copywriter resume should emphasize voice, messaging, campaigns, and cross-functional creative work. Create a Job-Specific Copywriter Resume with LiftmyCV Create a professional, ATS-friendly Copywriter resume in seconds by pasting a job description. Or turn on per-job resume generation before starting auto-apply, so the AI agent adjusts your resume for each role.