# Head of Sales Resume Sample - ATS Template 2026 > Get a Head of Sales resume (CV) sample with an ATS-friendly format, strong bullet points, sales keywords, and job-specific guidance. Canonical HTML: https://www.liftmycv.com/resume-samples/head-of-sales-resume/ Markdown: https://www.liftmycv.com/resume-samples/head-of-sales-resume.md Site: https://www.liftmycv.com/ Head of Sales Resume Sample - ATS Template 2026 On this page, you can preview an ATS-friendly Head of Sales resume template, see what to include in each section, review strong bullet examples and relevant keywords, avoid common mistakes, and create a job-specific resume that fits real head of sales roles. { "title": "How LiftmyCV Helps with Head of Sales Resumes", "subtitle": "For a Head of Sales resume, LiftmyCV helps create job-specific resumes, generate resumes per application, and match your resume to relevant roles while keeping the workflow simple.", "cards": [ { "icon": "FileText", "title": "Create Job-Specific Resumes", "desc": "Paste a job description and create a job-specific resume in under a minute for less than $1.", "href": "https://www.liftmycv.com/ai-resume-generator/" }, { "icon": "Bot", "title": "Generate Per-Job Resumes During Auto-Apply", "desc": "During auto-apply sessions, LiftmyCV can generate a per-job resume for each role, helping your application stay aligned with the job description.", "href": "https://www.liftmycv.com/ai-auto-apply/" }, { "icon": "Search", "title": "Match Your Resume to Relevant Openings", "desc": "LiftmyCV uses AI to match your resume with relevant jobs, autofill application forms, and submit applications automatically.", "href": "https://www.liftmycv.com/ai-job-matching/" } ] } { "title": "Why This Head of Sales Template Works", "intro": "A Head of Sales resume has to show revenue ownership, team leadership, forecasting discipline, and executive-level communication without becoming dense. This structure keeps the page readable for ATS systems and gives recruiters a clear path through sales scope, pipeline outcomes, go-to-market work, and leadership history.", "items": [ { "title": "Readable ATS Formatting", "text": "The layout uses standard headings, plain contact details, and text-based sections for summary, skills, experience, education, and certifications. That matters for a Head of Sales resume because revenue targets, territory scope, CRM ownership, and team size should not be trapped inside graphics, columns, or icons." }, { "title": "Executive Sales Hierarchy", "text": "The order puts the executive summary and core sales leadership skills before the work history, so a reviewer can quickly see sales motion, market segment, and management scope. Experience entries then give room for quota ownership, pipeline strategy, hiring, coaching, board reporting, and cross-functional work with marketing, finance, and customer success." }, { "title": "Natural Sales Keywords", "text": "The structure gives keywords a practical place instead of forcing them into every bullet. Terms such as revenue growth, sales strategy, forecasting, pipeline management, CRM, enterprise sales, account executives, sales operations, quota attainment, and go-to-market planning can appear in the summary, skills list, and experience bullets where they read naturally." }, { "title": "Revenue-Focused Achievement Space", "text": "A Head of Sales resume needs measured outcomes tied to ownership, not vague statements about leadership. The bullet format supports clear proof points such as annual recurring revenue managed, quota attainment, pipeline coverage, sales cycle reduction, win rate improvement, expansion revenue, forecast accuracy, headcount growth, or performance changes across a regional or national sales team." } ] } { "title": "What to Include in This Resume", "intro": "A Head of Sales resume should connect revenue ownership, team leadership, forecasting discipline, and go-to-market execution. Use each section to prove how you built pipeline, improved sales performance, managed CRM rigor, coached managers, and partnered with RevOps, Marketing, Finance, and Customer Success.", "columns": [ "Section", "What to write", "What to avoid", "Example" ], "rows": [ { "section": "Professional Summary", "what_to_write": "Summarize sales leadership scope, revenue ownership, team size, market segment, forecasting discipline, and one measurable commercial result tied to pipeline, quota attainment, win rate, or expansion.", "what_to_avoid": "Avoid generic leadership claims, motivational language, or summary statements that omit revenue scope, sales motion, segment, or measurable outcomes.", "example": "Head of Sales with 11+ years of experience leading B2B SaaS revenue teams across enterprise, mid-market, and expansion sales. Increased annual recurring revenue by 38% through territory redesign, Salesforce forecast governance, manager coaching, and closer alignment with Marketing and Customer Success." }, { "section": "Areas of Expertise", "what_to_write": "List senior sales leadership capabilities that match the role, including revenue planning, pipeline management, sales process design, coaching, hiring, negotiation, forecasting, and cross-functional GTM leadership.", "what_to_avoid": "Avoid mixing basic sales tasks with executive responsibilities or listing soft skills without sales leadership context.", "example": "Revenue Strategy, Pipeline Governance, Forecast Accuracy, Enterprise Sales Leadership, Territory and Quota Planning, Sales Coaching, MEDDICC Deal Review, GTM Alignment, Compensation Planning, Executive Negotiation" }, { "section": "Technical Proficiencies", "what_to_write": "Include CRM, sales engagement, analytics, forecasting, enablement, call intelligence, and collaboration tools used to manage sales operations and inspect performance at scale.", "what_to_avoid": "Avoid outdated or unrelated office tools unless they support forecasting, reporting, pipeline inspection, or board-level sales analysis.", "example": "Salesforce, HubSpot CRM, Outreach, Salesloft, Clari, Gong, LinkedIn Sales Navigator, Tableau, Looker, Microsoft Excel" }, { "section": "Professional Experience", "what_to_write": "Write achievement bullets showing revenue scope, team leadership, sales methodology, CRM discipline, forecasting improvement, quota performance, market expansion, and collaboration with RevOps or Marketing.", "what_to_avoid": "Avoid job descriptions that only say managed team, exceeded goals, or worked with leadership without scope, method, or outcome.", "example": "Head of Sales, Northstar Cloud Systems. Led a 42-person B2B SaaS sales organization across enterprise and mid-market segments, raising pipeline coverage from 2.4x to 3.6x in three quarters through territory redesign and Salesforce inspection cadence. Implemented MEDDICC deal reviews and Gong-based coaching, improving win rate by 9 percentage points and reducing late-stage deal slippage by 18%." }, { "section": "Earlier Roles", "what_to_write": "Show a credible progression through sales leadership, account executive, revenue operations, or business development roles without crowding the section with older bullet points.", "what_to_avoid": "Avoid adding full descriptions for early sales roles unless they explain a major leadership transition or industry specialization.", "example": "Regional Sales Director, Apex Revenue Group, 2016 to 2019" }, { "section": "Education", "what_to_write": "Include degree, institution, and graduation year; add coursework only if it supports sales leadership, finance, analytics, management, or commercial strategy.", "what_to_avoid": "Avoid listing unrelated coursework, high school details, or excessive academic information that distracts from executive sales accomplishments.", "example": "Bachelor of Science in Business Administration, University of Michigan, 2014. Coursework in Financial Analysis, Organizational Leadership, and Business Analytics" }, { "section": "Certifications", "what_to_write": "Add certifications or training that reinforce sales methodology, CRM administration, revenue leadership, forecasting, negotiation, or sales enablement credibility.", "what_to_avoid": "Avoid expired, entry-level, or unrelated certifications that do not support senior sales leadership or revenue operations responsibilities.", "example": "MEDDICC Sales Leadership Training, Salesforce Sales Cloud Consultant, Command of the Message Training, HubSpot Sales Software Certification" } ], "quick_tip": "Anchor every section to revenue ownership, pipeline quality, team scale, forecasting rigor, and repeatable sales execution." } { "title": "Head Of Sales Resume Example Bullets", "intro": "Weak Head Of Sales bullets describe broad ownership of a sales function. Strong bullets show the sales motion, team scope, forecasting method, pipeline levers, and revenue outcome behind the work.", "columns": [ "Bullet", "Strong bullet", "Weak bullet" ], "rows": [ { "section": "Revenue Growth", "strong_bullet": "Led a 28-person sales organization across SMB and mid-market segments, growing annual recurring revenue from $18M to $31M through territory redesign, pricing discipline, and tighter pipeline reviews.", "weak_bullet": "Managed sales team and helped grow revenue." }, { "section": "Forecasting Accuracy", "strong_bullet": "Rebuilt weekly forecast cadence in Salesforce, aligning stage definitions, close-date hygiene, and manager inspection to improve quarterly forecast accuracy from 71% to 88%.", "weak_bullet": "Created sales forecasts for leadership meetings." }, { "section": "Sales Process", "strong_bullet": "Standardized discovery, qualification, and executive alignment steps across enterprise opportunities, reducing stalled late-stage deals and shortening average sales cycle from 96 to 74 days.", "weak_bullet": "Improved sales process for the team." }, { "section": "Team Development", "strong_bullet": "Implemented manager-led coaching plans, call review routines, and rep scorecards, lifting quota attainment from 54% to 76% across a distributed account executive team.", "weak_bullet": "Coached sales representatives and managers." }, { "section": "Go-To-Market Alignment", "strong_bullet": "Partnered with marketing, product, and customer success to define ICP criteria, refine handoff rules, and increase sales-qualified opportunity conversion by 19%.", "weak_bullet": "Collaborated with other departments on sales efforts." } ] } { "title": "Head Of Sales Keywords Recruiters Often Look For", "intro": "Use these role-relevant terms naturally across your Head of Sales resume when they match your actual leadership scope.", "items": [ "Revenue Growth", "Sales Strategy", "Pipeline Management", "Forecast Accuracy", "Go-to-Market Strategy", "Salesforce", "HubSpot CRM", "Quota Attainment", "Territory Planning", "Revenue Operations", "Sales Enablement", "Team Coaching", "Enterprise Sales", "CRM Hygiene" ] } Head of Sales Resume Formatting Rules Use this section to catch formatting and content problems before your Head of Sales resume reaches a recruiter or ATS. Watch for vague revenue claims, missing quota or pipeline metrics, generic leadership skill lists, tiny fonts, unclear formatting, and unreadable structure. - use a clean, ATS-friendly layout - keep the resume to one page when possible, two pages only when justified - use readable 10.5 to 12 pt body text - stick to standard fonts like Arial, Calibri, or Times New Roman - use clear section headings and a simple reading order - keep contact details in the main body of the resume - show measurable sales impact with numbers and outcomes - name the sales tools and platforms you actually used - tailor keywords naturally to the target Head of Sales role - save the file as a simple .pdf or .docx - do not use photos or profile pictures - do not use fancy or decorative fonts - do not add tables, columns, text boxes, icons, or graphics - do not place important details in headers or footers - do not turn the resume into a dense wall of text - do not write vague claims without metrics or context - do not list every sales tool you have ever touched - do not stuff keywords unnaturally - do not let the resume run past two pages for this template - do not use design-heavy layouts that are harder for ATS to parse ## Resume sample Jordan Ellis Head of Sales Austin, TX • jordan.ellis@liftmycv.com • linkedin.com/in/jordanellis-sales ## Professional Summary Sales leader with 7 years of experience building B2B revenue teams, improving pipeline discipline, and scaling new business and expansion motions across SaaS and technology services. Experienced in quota design, forecast management, enterprise deal strategy, CRM governance, outbound prospecting systems, and sales coaching. Known for translating go-to-market goals into operating cadence, territory coverage, performance dashboards, and repeatable sales processes that support predictable revenue growth. ## Areas of Expertise Revenue Strategy • Sales Team Leadership • Pipeline Management • Forecast Accuracy • Enterprise Sales • GTM Planning • Territory & Quota Design • MEDDIC / MEDDPICC • Challenger Sale • Sales Coaching • Deal Review Cadence • Sales Operations • Account Expansion • Contract Negotiation • Win/Loss Analysis • Board-Level Revenue Reporting • Cross-Functional Collaboration • Customer Retention Support ## Technical Proficiencies Salesforce • HubSpot CRM • Gong • Clari • Outreach • Salesloft • LinkedIn Sales Navigator • ZoomInfo • Tableau • Looker Studio • Chili Piper • DocuSign • PandaDoc • Slack • Google Workspace • Microsoft Excel ## Professional Experience Northstar Revenue Systems — Austin, TX | March 2023 – Present Head of Sales Lead a 16-person sales organization for a B2B SaaS company selling revenue operations software to mid-market and enterprise customers. Own new business bookings, expansion strategy, forecast cadence, sales process design, and performance management across AE, SDR, and sales engineering teams. - Increased annual recurring revenue from $7.8M to $13.6M by restructuring territories, implementing account tiering, and aligning outbound priorities with highest-conversion industry segments. - Improved quarterly forecast variance from 22% to 8% by introducing a weekly deal inspection process, standardized Salesforce opportunity stages, and Clari-based commit criteria. - Raised enterprise win rate by 14 percentage points through MEDDPICC qualification, executive mutual action plans, and structured pre-demo discovery reviews with sales engineering. - Built a repeatable SDR-to-AE handoff process that increased sales-qualified opportunity acceptance from 61% to 84% and reduced duplicate CRM records by 35%. - Coached 7 account executives through call reviews, pipeline reviews, and negotiation planning, contributing to 5 reps reaching or exceeding annual quota. - Partnered with marketing and customer success to launch expansion plays for high-usage accounts, generating $1.9M in upsell pipeline and $740K in closed expansion ARR. BrightPath Analytics — Dallas, TX | July 2020 – February 2023 Director of Sales Managed a regional sales team selling analytics and reporting solutions to finance, operations, and technology buyers. Oversaw team hiring, sales methodology adoption, pipeline health, pricing strategy, and monthly revenue reporting for the executive team. - Grew regional new business bookings by 48% over 18 months by shifting the team from broad prospecting to account-based outreach focused on CFO, RevOps, and operations personas. - Reduced average sales cycle from 94 to 71 days by creating stage-specific exit criteria, legal review checkpoints, and buyer-confirmed next steps for late-stage opportunities. - Hired and onboarded 6 account executives and 3 SDRs, building ramp plans that included product certification, role-play assessments, call shadowing, and first-90-day pipeline targets. - Introduced Gong call scoring and deal coaching templates that improved discovery completion rates from 58% to 81% across qualified opportunities. - Collaborated with finance to redesign discount approval rules, reducing unapproved pricing exceptions by 40% while preserving average contract value. - Created Tableau dashboards for pipeline coverage, conversion by source, rep activity, stage aging, and closed-lost reasons used in weekly leadership reviews. VectorCloud Solutions — San Antonio, TX | May 2018 – June 2020 Sales Manager Supervised a team of account executives selling managed cloud services and implementation packages to SMB and mid-market clients. Supported prospecting strategy, proposal development, CRM discipline, and rep performance coaching. - Managed an 8-rep team that achieved 112% of annual quota by prioritizing multi-location accounts, strengthening referral partnerships, and enforcing Salesforce pipeline hygiene. - Increased qualified pipeline by 32% in two quarters by implementing Outreach sequences, industry-specific messaging, and weekly prospecting blocks tied to territory plans. - Improved proposal-to-close conversion by 18% through standardized business case templates, executive summary slides, and clearer implementation scope documentation. - Led weekly coaching sessions focused on discovery questions, objection handling, next-step control, and negotiation strategy for deals ranging from $25K to $180K. ## Earlier Roles **Senior Account Executive**, VectorCloud Solutions — San Antonio, TX | 2016 – 2018. Sold cloud infrastructure and implementation services to SMB clients, maintained top-quartile quota performance, and mentored new account executives on discovery, proposal writing, and CRM usage. ## Education **Bachelor of Business Administration in Marketing** Texas State University — San Marcos, TX ## Certifications MEDDICC Sales Methodology Training • Sandler Sales Leadership Training • Salesforce Certified Sales Representative • Challenger Fundamentals ## Example jobs - **Regional Head of Sales Operations - Europe — Rederiet A.P. Moller A/S — DK - Copenhagen**: Regional Head of Sales Operations Location: Copenhagen HQ Are you passionate about driving commercial performance through data, governance, and sales excellence? We are looking for a Regional Head of Sales Operations to lead sales… - **Global Head of Sales — The People Brand — Manhattan Beach, CA**: GLOBAL HEAD OF SALES POSITION OVERVIEW Our client, an established lifestyle footwear brand , is seeking an experienced and highly driven Global Head of Sales to lead its U.S. and international wholesale business and drive the next phase of… - **Global Head of Sales — Razer USA Ltd — Irvine, CA**: Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents.… ## FAQ ### What is the best resume format for a Head of Sales role? Use a reverse-chronological format that puts sales leadership outcomes near the top. Lead with a brief executive summary, then show revenue ownership, team size, quota responsibility, sales cycle complexity, territories, sales methodology, CRM tools, and major growth achievements. ### How long should a Head of Sales resume be? A Head of Sales resume is usually best at two pages if you have director-level or executive sales experience. Keep the first page focused on revenue impact, team leadership, pipeline management, forecasting accuracy, enterprise deals, and go-to-market results. ### What should I include in the summary section of a Head of Sales resume? The summary should state your sales leadership scope, such as annual revenue managed, sales team size, market segment, sales motion, and industry context. Avoid vague leadership language and use concrete details like enterprise SaaS sales, channel strategy, regional expansion, or new business growth. ### Which keywords matter most on a Head of Sales resume? Useful keywords include revenue growth, quota attainment, pipeline generation, sales forecasting, CRM, enterprise sales, account planning, sales enablement, go-to-market strategy, territory planning, customer retention, and team coaching. Add specific tools such as Salesforce, HubSpot, Gong, Outreach, Clari, or LinkedIn Sales Navigator when they match your experience. ### Can I use the same Head of Sales resume for every application? Use the same core resume structure, but adjust the top summary, skills, and selected bullets for each job posting. A role focused on enterprise expansion should emphasize large deals, account strategy, and executive relationships, while a startup Head of Sales resume should give more space to building process, hiring the sales team, and creating repeatable pipeline. ### How should I write achievements on a Head of Sales resume? Write achievements with numbers, scope, and business context whenever possible. For example, replace 'led sales team and improved performance' with a bullet that names the team size, revenue target, quota result, sales cycle, market, or pipeline outcome. Create a Job-Specific Head of Sales Resume with LiftmyCV Create a professional, ATS-friendly Head of Sales resume in seconds by pasting a job description. Or turn on per-job resume generation before starting auto-apply, so the AI agent adjusts your resume for each role.