# Marketing Manager Resume Sample - ATS Template 2026 > Get a Marketing Manager resume sample with ATS-friendly sections, bullet examples, role keywords, and guidance for real marketing roles. Canonical HTML: https://www.liftmycv.com/resume-samples/marketing-manager-resume/ Markdown: https://www.liftmycv.com/resume-samples/marketing-manager-resume.md Site: https://www.liftmycv.com/ Marketing Manager Resume Sample - ATS Template 2026 On this page, you can preview an ATS-friendly Marketing Manager resume template, see what to include in each section, review strong bullet examples and relevant keywords, avoid common mistakes, and create a job-specific resume that fits real marketing manager roles. { "title": "How LiftmyCV Helps with Marketing Manager Resumes", "subtitle": "For a Marketing Manager resume, LiftmyCV helps create job-specific resumes, generate resumes per application during auto-apply, and match your resume to relevant roles.", "cards": [ { "icon": "FileText", "title": "Create Job-Specific Resumes", "desc": "Paste a job description and create a job-specific resume in under a minute for less than $1.", "href": "https://www.liftmycv.com/ai-resume-generator/" }, { "icon": "Bot", "title": "Generate Per-Job Resumes During Auto-Apply", "desc": "During auto-apply sessions, LiftmyCV can generate a per-job resume for each role, helping your application stay aligned with the job description.", "href": "https://www.liftmycv.com/ai-auto-apply/" }, { "icon": "Search", "title": "Match Your Resume to Relevant Openings", "desc": "LiftmyCV uses AI to match your resume with relevant jobs, autofill application forms, and submit applications automatically.", "href": "https://www.liftmycv.com/ai-job-matching/" } ] } { "title": "Why This Marketing Manager Template Works", "intro": "A Marketing Manager resume needs to organize campaign leadership, channel strategy, budget ownership, analytics, and team collaboration without making the page feel crowded. This structure supports ATS readability while giving reviewers a clear path through your summary, marketing skills, tools, campaign results, and leadership scope.", "items": [ { "title": "Readable ATS Formatting", "text": "The layout uses standard section labels, plain headings, and simple spacing so contact details, work history, skills, education, and certifications stay easy to parse. For a Marketing Manager, that matters because campaign platforms, analytics tools, CRM systems, and channel keywords should appear as text, not trapped in graphics or unusual formatting." }, { "title": "Clear Marketing Resume Flow", "text": "The section order moves from a focused summary into skills, experience, tools, and education, which lets a reviewer scan your marketing scope quickly. Campaign ownership, team coordination, agency management, reporting cadence, and budget responsibility can be found without digging through long paragraphs." }, { "title": "Natural Keyword Placement", "text": "The skills and experience sections give you places to use terms such as brand strategy, demand generation, content marketing, email campaigns, paid media, marketing automation, CRM, and analytics in context. Keywords belong beside the work they describe, such as launching lifecycle campaigns or managing cross-channel calendars, rather than packed into a disconnected list." }, { "title": "Results Fit The Role", "text": "Marketing Manager bullets need outcomes tied to campaigns, pipeline, conversion, retention, engagement, revenue influence, lead quality, or budget efficiency. The template leaves room for measurable entries such as improving email performance, reducing acquisition cost, increasing qualified leads, coordinating product launches, or building reporting dashboards for leadership." } ] } { "title": "What to Include in This Resume", "intro": "A Marketing Manager resume should connect strategy, campaign execution, analytics, and revenue support without reading like a list of channel tasks. Prioritize budget ownership, cross-functional planning, CRM or automation tools, and measurable improvements in pipeline, conversion, retention, or campaign efficiency.", "columns": [ "Section", "What to write", "What to avoid", "Example" ], "rows": [ { "section": "Professional Summary", "what_to_write": "Summarize years of marketing management experience, core channels, campaign scope, analytics ownership, and one business result tied to demand generation, lifecycle marketing, or brand growth.", "what_to_avoid": "Avoid vague branding language, unsupported leadership claims, or summaries that omit channels, tools, audience, and measurable outcomes.", "example": "Marketing Manager with 6+ years of experience across demand generation, lifecycle campaigns, content planning, and marketing analytics. Increased qualified pipeline by 32% through segmented email programs, paid campaign testing, GA4 reporting, and sales team alignment." }, { "section": "Areas of Expertise", "what_to_write": "List 7 to 10 marketing management strengths covering strategy, campaign planning, analytics, budget management, team coordination, customer segmentation, and cross-functional execution.", "what_to_avoid": "Avoid generic soft skills, single-channel lists, or expertise areas that do not match the responsibilities of a marketing manager.", "example": "Demand Generation, Campaign Strategy, Lifecycle Marketing, Marketing Analytics, Budget Management, Customer Segmentation, Brand Positioning, Sales Enablement, Conversion Optimization, Cross-Functional Planning" }, { "section": "Technical Proficiencies", "what_to_write": "Include marketing systems used to plan, execute, track, automate, report, and manage campaigns, especially CRM, analytics, automation, advertising, and project management tools.", "what_to_avoid": "Avoid outdated tools, personal productivity software only, or platforms you cannot discuss in relation to campaign performance.", "example": "Google Analytics 4, HubSpot, Salesforce, Marketo, Google Ads, Meta Ads Manager, Tableau, Looker Studio, Asana, Excel" }, { "section": "Professional Experience", "what_to_write": "Write achievement bullets showing campaign scope, audience, budget or pipeline responsibility, tools used, stakeholder collaboration, and measurable improvements in conversion, retention, acquisition, or reporting quality.", "what_to_avoid": "Avoid task-only bullets such as managed campaigns or created reports without context, tools, audience, metric, or business outcome.", "example": "Marketing Manager, Meridian Software Group. Led multi-channel demand generation programs across email, paid search, webinars, and partner campaigns, increasing marketing-qualified leads by 28% in two quarters. Built HubSpot dashboards and Salesforce campaign tracking that reduced manual reporting time by 10 hours per month." }, { "section": "Earlier Roles", "what_to_write": "Include earlier marketing roles that show progression into management, such as coordinator, specialist, content marketer, growth marketer, or campaign manager positions.", "what_to_avoid": "Avoid long descriptions for older roles unless they add missing channel, analytics, or team leadership context.", "example": "Digital Marketing Specialist, BrightPath Media, 2018 to 2020" }, { "section": "Education", "what_to_write": "List a relevant degree in marketing, business, communications, analytics, or a related field, with coursework only if it supports campaign strategy or data analysis.", "what_to_avoid": "Avoid unrelated coursework lists, excessive academic detail, or omitting a degree that meets typical marketing manager requirements.", "example": "Bachelor of Science in Marketing, University of Illinois Urbana-Champaign, 2018. Coursework in Consumer Behavior, Marketing Analytics, and Integrated Marketing Communications" }, { "section": "Certifications", "what_to_write": "Add credible marketing, analytics, CRM, automation, or advertising certifications that support hands-on campaign planning, reporting, testing, and platform fluency.", "what_to_avoid": "Avoid expired, unrelated, or entry-level certificates that crowd out stronger campaign achievements and platform experience.", "example": "Google Analytics Certification, HubSpot Marketing Software Certification, Google Ads Search Certification, Meta Certified Digital Marketing Associate" } ], "quick_tip": "Anchor each section in campaign scope, platform fluency, budget or pipeline context, and measurable marketing outcomes." } { "title": "Marketing Manager Resume Example Bullets", "intro": "Weak marketing manager bullets often list tasks without context. Strong bullets show the channel, audience, campaign scope, tools, budget, and measurable result so the reader can understand how the work affected pipeline, acquisition, or revenue.", "columns": [ "Bullet", "Strong bullet", "Weak bullet" ], "rows": [ { "section": "Campaign Performance", "strong_bullet": "Managed quarterly paid media campaigns across LinkedIn, Meta, and search ads, reallocating budget by CAC and conversion data to raise qualified leads by 28%.", "weak_bullet": "Managed marketing campaigns across several channels." }, { "section": "Product Launches", "strong_bullet": "Built go-to-market plan for new SaaS feature launch, coordinating messaging, email sequences, sales enablement assets, and webinar promotion that generated 340 demo requests.", "weak_bullet": "Worked on product launches with different teams." }, { "section": "Email Marketing", "strong_bullet": "Redesigned lifecycle email program in HubSpot using segmented nurture paths, A/B-tested subject lines, and lead scoring updates, improving trial-to-paid conversion by 16%.", "weak_bullet": "Created email campaigns and sent newsletters." }, { "section": "Marketing Analytics", "strong_bullet": "Created monthly performance dashboard in GA4 and Looker Studio to track MQL sources, funnel drop-off, and campaign ROI for executive reporting.", "weak_bullet": "Reported on marketing results each month." }, { "section": "Brand Positioning", "strong_bullet": "Refined brand messaging for mid-market buyer personas through customer interviews, competitor review, and sales call analysis, increasing landing page conversion from 4.8% to 6.3%.", "weak_bullet": "Updated brand messaging and website copy." } ] } { "title": "Marketing Manager Keywords Recruiters Often Look For", "intro": "Use these role-relevant terms naturally across your summary, skills, and experience bullets when they match your marketing work.", "items": [ "Campaign Management", "Demand Generation", "Marketing Strategy", "Google Analytics 4", "HubSpot", "Salesforce", "Google Ads", "Paid Social", "Email Marketing", "Marketing Automation", "A/B Testing", "Conversion Rate", "ROAS", "Go-to-Market" ] } Marketing Manager Resume Formatting Rules Use this section to catch formatting and content problems before your Marketing Manager resume reaches a recruiter or ATS. Watch for vague campaign wording, missing metrics, generic skill lists, tiny fonts, unclear formatting, and unreadable structure that can weaken your marketing story. - use a clean, ATS-friendly layout - keep the resume to one page when possible, two pages only when justified - use readable 10.5 to 12 pt body text - stick to standard fonts like Arial, Calibri, or Times New Roman - use clear section headings and a simple reading order - keep contact details in the main body of the resume - show measurable marketing impact with numbers and outcomes - name the marketing tools and platforms you actually used - tailor keywords naturally to the target Marketing Manager role - save the file as a simple .pdf or .docx - do not use photos or profile pictures - do not use fancy or decorative fonts - do not add tables, columns, text boxes, icons, or graphics - do not place important details in headers or footers - do not turn the resume into a dense wall of text - do not write vague claims without metrics or context - do not list every marketing tool or platform you have ever touched - do not stuff keywords unnaturally - do not let the resume run past two pages for this template - do not use design-heavy layouts that are harder for ATS to parse ## Resume sample Maya Chen Marketing Manager Denver, CO • maya.chen@liftmycv.com • linkedin.com/in/mayachenmarketing ## Professional Summary Marketing Manager with 7 years of experience planning integrated campaigns, managing paid and lifecycle channels, and translating campaign data into budget and content decisions. Experienced across B2B SaaS and consumer services, with hands-on ownership of demand generation, email marketing, paid media coordination, CRM segmentation, campaign reporting, and cross-functional launches. Known for building clear campaign briefs, improving funnel performance, and partnering with sales, product, design, and analytics teams to connect marketing activity to pipeline and revenue outcomes. ## Areas of Expertise Integrated Marketing Campaigns • Demand Generation • Go-to-Market Planning • Paid Search and Paid Social • Email Marketing • Lifecycle Marketing • Campaign Analytics • Lead Nurturing • Content Strategy • Conversion Rate Optimization • Budget Management • Sales Enablement • Audience Segmentation • Marketing Operations • Brand Messaging • Event Marketing • A/B Testing • Performance Reporting ## Technical Proficiencies Google Analytics 4 • Google Ads • Meta Ads Manager • LinkedIn Campaign Manager • HubSpot Marketing Hub • Salesforce CRM • Marketo • Looker Studio • Tableau • Semrush • Ahrefs • Mailchimp • Asana • Monday.com • Canva • Adobe Creative Cloud • Excel • PowerPoint • Basic SQL ## Professional Experience BrightPath Software, Denver, CO | March 2023 - Present Marketing Manager Owns multi-channel campaign strategy for a mid-market SaaS company serving operations and finance teams. Manages campaign planning, channel coordination, reporting, and marketing-sales alignment for product launches, webinars, nurture programs, and paid acquisition efforts. - Planned and executed 18 integrated campaigns across email, paid search, LinkedIn, webinars, partner content, and sales enablement, contributing to a 31% increase in marketing-sourced pipeline year over year. - Rebuilt lead nurture tracks in HubSpot using persona, lifecycle stage, and product-interest segmentation, improving MQL-to-SQL conversion from 22% to 29% over two quarters. - Managed a $420K annual paid media budget across Google Ads, LinkedIn Campaign Manager, and retargeting programs, reducing cost per qualified lead by 18% through audience exclusions, landing page testing, and tighter campaign naming standards. - Partnered with product marketing and sales leadership on 4 product launches, creating messaging briefs, launch emails, demo follow-up sequences, one-page sales assets, and performance dashboards. - Built Looker Studio dashboards combining GA4, HubSpot, and Salesforce data to report on source performance, funnel movement, landing page conversion, and campaign influence. - Introduced a monthly campaign review process with sales, customer success, and product teams, using CRM notes and win-loss feedback to refine offer positioning and follow-up messaging. Northstar Wellness Group, Boulder, CO | July 2020 - February 2023 Senior Marketing Specialist Led regional marketing programs for a multi-location health and wellness brand, with responsibility for local campaigns, email calendars, paid social coordination, content planning, and campaign performance reporting. - Developed quarterly campaign calendars for 12 clinic locations, aligning promotions, educational content, email sends, social posts, and in-location materials around service-line goals. - Increased email revenue contribution by 24% in one year by creating behavior-based segments, reactivation campaigns, and service-specific follow-up sequences in Mailchimp. - Coordinated Meta paid social campaigns with external agency partners, improving landing page conversion rate from 4.8% to 6.5% through revised creative briefs, audience testing, and clearer booking calls to action. - Created campaign performance reports covering spend, leads, booked consultations, show rates, and location-level results, giving regional managers a consistent view of marketing activity. - Worked with designers and clinic leaders to refresh service pages, patient education assets, and monthly promotional emails while maintaining brand standards across 12 locations. - Supported the launch of 3 new clinic locations with local listings, opening campaigns, referral partner outreach, direct mail coordination, and post-launch reporting. Cedar & Finch Retail, Austin, TX | August 2018 - June 2020 Digital Marketing Coordinator Supported e-commerce and retail marketing programs for a specialty home goods brand, including email production, social content, promotional calendars, website updates, and campaign reporting. - Built and scheduled weekly promotional emails, product announcements, and seasonal campaigns for a subscriber list of 85,000, maintaining quality checks for links, tracking parameters, product details, and mobile rendering. - Assisted with paid social creative testing, documenting results by audience, offer, format, and product category to inform the monthly content and promotion plan. - Updated campaign landing pages in the CMS and worked with merchandising teams to feature priority products, improving promotional page conversion by 12% during the holiday season. - Prepared monthly reports using Google Analytics, platform exports, and Excel to summarize traffic, revenue, email engagement, and campaign performance for marketing leadership. ## Earlier Roles **Marketing Assistant**, Hillcrest Events, Austin, TX | May 2017 - July 2018. Supported event promotion, sponsor email updates, social media scheduling, attendee surveys, and post-event recap reports for conferences and community programs. ## Education **Bachelor of Business Administration in Marketing** University of Texas at Austin, Austin, TX ## Certifications Google Analytics Certification, GA4 • Google Ads Search Certification • HubSpot Marketing Software Certification • HubSpot Inbound Marketing Certification • Meta Certified Digital Marketing Associate ## Example jobs - **Market Manager / Sr Market Manager — Copeland LP — Sidney, OH, United States**: **About Us** We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.  Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! **Description****** The Market Manager - Foodservice is a key member of the Copeland Global Cold Chain team with a focus on creating and driving the Cold Chain market strategy for the Americas Foodservice and adjacent markets. The Market Manager acts as the internal expert on market trends, dynamics, and customer needs. This role is pivotal in defining where to play by translating market insights into actionable strategies, investment priorities, and long-term growth opportunities aligned with business objectives. The Market Manager is responsible for market segmentation, analyzing market size and growth rates, and developing strategies to drive solution development comprised of Copeland compression, controls, and enterprise software offerings. They also lead market research, maintain the Copeland market model, and assess competitive, industry, and regulatory trends to inform cross-functional teams. ** ** **As the Market Manager/Senior Market Manager, you will:** - Develop and deliver the Copeland Business Strategy Plan, including market sizing, key trends analysis, and competitor insights - Create market roadmaps to guide product and solution development across compression, controls, and enterprise software services - Identify M&A opportunities and develop strategic roadmaps - Conduct value assessments to support value propositions - Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts - Monitor competitive strategies and end-user requirements to influence specifications and market strategies - Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus - Translate market insights into clear growth initiatives and align cross-functionally (Product, Portfolio Marketing, Commercial teams) to drive execution - Embed Market intelligence into planning cadences (e.g., AOP, strategy reviews) to ensure decisions are data-driven and aligned **KPIs:** - Market growth and share vs. plan - Revenue and profitability by market - Delivery and execution of 5-year market strategy - M&A pipeline quality and success - Adoption and impact of market insights in business decisions **Required education, experiences & skills:** - Minimum five years of experience in market research, strategy development, or a related field - Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies - Advanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance tracking - Strong analytical and problem-solving skills rooted in data-driven decision-making and strategic planning - A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence - Deep commitment to ownership, continuous learning, and taking proactive steps to improve business outcomes - Bachelor’s degree in marketing, business administration, economics, engineering or a related field - Ability to travel 20-30% ** ** **Preferred education, experiences & skills:** - Master’s degree in marketing, business administration, economics, engineering or a related field - Advanced knowledge of market segmentation, competitive analysis, and growth strategy development - Experience in identifying M&A opportunities and developing strategic roadmaps - Deep understanding of market dynamics, customer needs, and regulatory impacts on business strategy - Familiarity with Voice of Customer (VoC) methodologies and tools - Knowledge and previous work experience in the Cold Chain – Foodservice industry or related experience with Copeland compression, controls, and enterprise services ** ** **Why Work in the Greater Miami Valley Area**  Our facility is located in [Sidney, OH](https://www.sidneyoh.com/31/Visitors) conveniently located within driving distance to several larger cities, such as [Dayton](https://www.daytonlocal.com/events.asp), [Troy](http://www.troyohio.gov/), and [Columbus](https://www.experiencecolumbus.com/events/). The area’s generally low costs of living, excellent school systems, and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work.  **About our Location**  The newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading-edge lab facilities. This location is the headquarters for the air conditioning and cold chain businesses. Through our 30 years of scroll compressor expertise, our air conditioning related products help bring comfort and convenience in commercial, industrial and residential spaces. The cold chain business helps ensure that food safely and efficiently travels from farm to fork. Approximately 1600 employees work in Sidney, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Sidney location. **Collaboration First Hybrid Work Arrangements**: This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration first mindset, which is the understanding that teams will work together in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers. **#LI-FS1** **Our Commitment to Our People** Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave. Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team! **Our Commitment to Inclusion & Belonging** At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland. **Work Authorization** Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. **Equal Opportunity Employer** Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com - **Marketing Manager/ Senior Marketing Manager — Hyperiongrp — London**: # **Who are we?** Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries. People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden. **The Role** We are looking for a driven and creative Marketing Manager / Senior Marketing Manager to help accelerate the growth of Howden’s Natural Resources global practice. Howden’s Natural Resources practice brings together a global team of specialists to deliver tailored insurance and risk solutions across energy, power and mining. Combining deep technical expertise with exceptional market relationships, the team supports clients worldwide in navigating complex risks across both traditional and transition sectors. This is an exciting opportunity to shape and deliver high-impact marketing for a fast-growing global practice. You will play a central role in bringing the Natural Resources story to life by developing bold, insight-led campaigns that engage clients, raise profile and support commercial growth. Working closely with senior stakeholders across broking and claims, as well as marketing colleagues and external partners, you’ll be at the heart of a dynamic, internationally connected team. Embedded within the Natural Resources practice and supported by the wider Howden Specialty Marketing team, you’ll benefit from a friendly and supportive team, ongoing development through regular training and 1:1s and the opportunity to make a real impact in a high-growth environment. We are predominantly office-based (at least three days per week) to enable collaboration and connection, while offering flexibility to work from home regularly. **What you'll do** - Shape and deliver the marketing strategy in partnership with the senior team and with support from the marketing team - Bring the client value proposition to life through compelling marketing assets and content - Create engaging, high-quality communications for internal and external audiences - Build trusted relationships with the Natural Resources team, aligning activity to commercial priorities - Lead the delivery of integrated, multi-channel campaigns across digital, social, email, events, video and PR - Track performance, generate insights and continuously enhance marketing effectiveness - Manage budgets, timelines and resources to deliver impactful campaigns - Drive thought leadership and insight-led content in collaboration with subject matter experts **Who we're looking for** - A confident communicator with strong writing and interpersonal skills - Excellent stakeholder management across diverse, international teams - Highly organised, with a proactive and delivery focused mindset - Energetic, entrepreneurial and self-starting - Broad experience across the marketing mix, including digital, social, events and PR - International marketing experience is advantageous - Strong marketing experience in a similar role - Experience in natural resources or insurances is beneficial, but not essential # **What do we offer in return?** A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us: - Our successes have all come from someone brave enough to try something new - We support each other in the small everyday moments and the bigger challenges - We are determined to make a positive difference at work and beyond # # **Reasonable adjustments** We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*. If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require. *Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more. Permanent - **Marketing Manager — Open Door Pub Co. Pty LTD — Auckland, Auckland**: ### Drive venue marketing, customer engagement and revenue growth NZ Venue Co. is seeking an experienced Marketing Manager to join our Auckland-based marketing team and support a portfolio of hospitality venues. This role is responsible for executing venue marketing strategies, managing marketing budgets and delivering effective campaigns that increase customer engagement, strengthen brand visibility and drive revenue growth. Working closely with venue managers, operations teams and the wider marketing function, you will oversee campaigns across digital, content, promotions, events, PR and customer experience channels. ### About the role You will be responsible for: - Executing quarterly marketing strategies across an assigned portfolio of venues. - Managing venue marketing budgets and ensuring spend delivers strong return on investment. - Providing monthly budget updates and marketing activity reports to venue and operations teams. - Briefing digital and design teams on promotional campaigns, events and content requirements. - Managing campaign rollouts, deadlines, documentation and communication with venues. - Developing channel strategies to reach target audiences and support venue growth. - Overseeing website, social media, photography and digital content. - Managing content updates, including menu changes and promotional activity. - Identifying trends and generating innovative ideas to drive revenue. - Reviewing and editing digital campaign copy, including Google Ads. - Monitoring the digital customer journey and identifying opportunities to improve engagement and conversion. - Supporting brownfield, greenfield and acquisition projects. - Maintaining media schedules and supporting PR activity when required. - Sharing campaign insights, success stories and best practice across the marketing team. ### About you You are a commercially minded marketer with strong digital capability, excellent communication skills and a genuine understanding of hospitality. You will be comfortable managing multiple venues, stakeholders and deadlines while working autonomously and collaboratively. You will ideally have: - A tertiary qualification in Marketing, Business or a related discipline. - At least three years’ experience developing and delivering marketing strategies. - Previous marketing management or leadership experience. - Experience working in hospitality, tourism, retail, entertainment or a similar customer-focused industry. - Strong financial acumen and experience managing marketing budgets. - Experience with customer and market research. - Strong digital marketing and content management skills. - Experience using Meta Business Manager, Google Suite and web CMS or CRM platforms. - Excellent copywriting and editing skills. - Strong planning, organisation and project management capability. - The ability to manage multiple stakeholders in a fast-paced environment. - A creative, innovative and commercially focused mindset. - Strong problem-solving and decision-making skills. - The confidence to influence venue and operational stakeholders. - A collaborative, resilient and results-driven approach. ### Why join us? This is an opportunity to join a growing hospitality business and make a visible impact across a portfolio of Auckland venues. You’ll work alongside venue, operations, digital and creative teams to deliver marketing that creates exceptional customer experiences and supports organic revenue growth. The role offers a flexible working arrangement, including office-based collaboration and work-from-home flexibility, subject to business requirements and participation in the AVC Pal program. **Apply now and help shape the marketing success of NZ Venue Co.’s Auckland venues.** ## FAQ ### What is the best resume format for a Marketing Manager? Use a reverse-chronological format that puts recent campaign ownership, channel strategy, team coordination, and measurable results near the top. A strong Marketing Manager resume should make it easy to scan budgets, channels, tools, campaign outcomes, and leadership scope. ### How long should a Marketing Manager resume be? Most Marketing Manager resumes should be one to two pages. Use one page if you have a focused background with a few strong roles, and two pages if you need room for campaign results, product launches, analytics tools, team leadership, and cross-functional projects. ### What should a Marketing Manager resume summary include? The summary should name your core marketing scope, such as demand generation, brand marketing, lifecycle marketing, content strategy, or paid media, then connect it to outcomes like pipeline growth, lead quality, conversion improvement, retention, or launch performance. Avoid generic phrases and use specific channels, tools, or markets when they are relevant to the job. ### Which skills should be listed on a Marketing Manager resume? Include skills tied to campaign planning, marketing analytics, budget management, positioning, content strategy, lead generation, CRM workflows, paid media, email marketing, and reporting. Add tools only when you have used them in a work context, such as Google Analytics, HubSpot, Salesforce, Marketo, Mailchimp, Tableau, or Meta Ads Manager. ### Do certifications matter on a Marketing Manager resume? Certifications can help when they support the role’s required channels or tools, such as analytics, paid media, CRM, marketing automation, or project management. Place them below experience unless a certification is specifically requested in the job posting or is central to the role. ### Can one Marketing Manager resume be used for every application? A single base resume is useful, but each application should be adjusted around the job’s channel mix, audience, tools, and performance goals. For example, a growth marketing role should emphasize acquisition, testing, funnel metrics, and paid channels, while a brand marketing role should give more space to positioning, campaign messaging, launches, and creative coordination. Create a Job-Specific Marketing Manager Resume with LiftmyCV Create a professional, ATS-friendly Marketing Manager resume in seconds by pasting a job description. Or turn on per-job resume generation before starting auto-apply, so the AI agent adjusts your resume for each role.