Copywriter Resume Sample - ATS Template 2026

On this page, you can preview an ATS-friendly Copywriter resume template, see what to include in each section, review strong bullet examples and relevant keywords, avoid common mistakes, and create a job-specific resume that fits real copywriter roles.

ATS-friendly structure
Copywriting portfolio focus
Campaign bullet examples

How LiftmyCV Helps with Copywriter Resumes

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Marina Galkina

Marina Galkina

Senior HR Manager, Lead Tech Recruiter, and Career Consultant

Why This Copywriter Template Works

A copywriter resume needs to show more than polished language. This structure gives recruiters and ATS systems a clear way to read your headline writing, campaign copy, brand voice work, editing responsibilities, portfolio links, and performance-oriented examples without burying the details in dense paragraphs.

Readable ATS Formatting

Simple headings, standard contact details, and a plain experience layout reduce the risk of copywriting credits, portfolio links, and software skills being misread. The format avoids graphics-heavy sections that can interfere with parsing while still leaving room for samples, campaign types, and writing platforms.

Clear Writing Section Order

The resume moves from summary to skills, experience, education, and portfolio details in a sequence that supports quick review. A recruiter can scan for brand copy, email campaigns, landing pages, social captions, product descriptions, editing, and content collaboration without hunting through long narrative blocks.

Natural Keyword Placement

Copywriting keywords fit into the right sections instead of being forced into a single skills list. Terms such as brand voice, email copy, conversion copy, content strategy, editing, campaign messaging, landing pages, and style guides can appear naturally in bullets where the work actually happened.

Results Framed Through Copy

Effective copywriter bullets connect the writing task to a practical outcome, such as clearer product messaging, stronger email engagement, improved landing page clarity, or faster campaign production. The structure leaves space to pair creative work with metrics, audience scope, channels, deadlines, approvals, and collaboration with designers or marketers.

What to Include in This Resume

A copywriter resume should connect writing craft to business context, including brand voice, campaign assets, audience research, editing, and channel-specific performance. Use each section to show where your copy appeared, who it served, which tools supported the workflow, and how the work improved response, clarity, or conversion.

SectionWhat to writeWhat to avoidExample
Professional SummarySummarize your copywriting level, core formats, audience types, and one measurable result tied to campaigns, landing pages, email, ads, product copy, or brand messaging.Avoid creative clichés, vague storytelling claims, or calling yourself a wordsmith without showing channels, scope, or outcomes.Copywriter with 4+ years of experience across brand campaigns, landing pages, email sequences, and paid social copy. Increased landing page conversion by 18 percent through clearer value propositions, headline testing, and close collaboration with design and demand generation teams.
Areas of ExpertiseList specific copywriting strengths across channels, messaging, editing, research, creative concepting, testing, and collaboration with designers, marketers, product teams, or agency stakeholders.Avoid generic soft skills, broad marketing terms, or keyword stuffing that does not reflect actual copywriting work.Brand Voice Development, Campaign Copywriting, Landing Page Copy, Email Sequences, Paid Social Copy, Product Messaging, A/B Test Copy, Copy Editing, Audience Research, Creative Brief Interpretation
Technical ProficienciesInclude writing, collaboration, publishing, analytics, and campaign tools used to draft, review, manage, test, or measure copy across digital marketing workflows.Avoid listing every app you have opened, unrelated office tools, or platforms you cannot discuss in a copywriting context.Google Docs, Microsoft Word, Figma, WordPress, Webflow, HubSpot, Mailchimp, Google Analytics 4, Asana, Grammarly
Professional ExperienceFor each role, connect copy deliverables to scope, channel, audience, review process, testing method, campaign goal, and measurable improvement where the result is credible.Avoid task-only bullets such as wrote copy for emails or helped with campaigns without channel, volume, audience, or result.Copywriter, BrightPath Creative Studio. Wrote landing pages, email sequences, and paid social copy for 12 monthly client campaigns, improving average click-through rate by 14 percent over two quarters. Built a reusable brand voice checklist in Google Docs and Figma that reduced revision rounds from four to two on recurring campaign work.
Earlier RolesShow earlier writing, marketing, editorial, social media, or agency roles that build credibility without overexplaining older responsibilities already covered in recent experience.Avoid adding long bullet lists for early jobs that repeat the same copywriting duties from current roles.Marketing Content Assistant, Northline Media Group, 2018 to 2020
EducationInclude degrees in English, communications, journalism, advertising, marketing, or related fields, plus relevant coursework if it supports writing, persuasion, media, or consumer research.Avoid unrelated coursework lists, inflated academic detail, or leaving out a relevant writing-intensive degree.Bachelor of Arts in English, University of Minnesota, 2018. Relevant coursework: Persuasive Writing, Digital Media, Rhetoric, Consumer Behavior
CertificationsAdd practical training in copywriting, content marketing, email marketing, analytics, brand strategy, editing, or platform-specific campaign tools when it supports your target roles.Avoid outdated certificates, unrelated creative courses, or long training lists that crowd out portfolio-quality work.HubSpot Content Marketing Certification, Google Analytics Certification, AWAI Copywriting Training, Mailchimp Email Marketing Certification

Quick tip: Prioritize copy samples, channel context, revision discipline, and measured outcomes over broad claims about creativity or communication.

Copywriter Resume Example Bullets

Weak copywriter bullets usually list writing tasks. Strong bullets show the audience, channel, message strategy, review process, and business result behind the copy.

BulletStrong bulletWeak bullet
Email CampaignsWrote lifecycle email copy for onboarding, winback, and product education flows, using A/B test findings to improve click-through rate by 18% across three customer segments.Wrote emails for marketing campaigns.
Product MessagingCreated product page copy, feature descriptions, and benefit-led headlines for a SaaS launch, translating technical inputs from product managers into clear messaging for nontechnical buyers.Created copy for product pages.
Brand VoiceRevised brand voice guidelines and rewritten web copy across 40 landing pages, improving consistency in tone, calls to action, and customer-facing value propositions.Maintained brand voice in writing.
Ad Copy TestingDeveloped paid social and search ad variations for seasonal promotions, pairing concise hooks with audience-specific offers and reducing cost per lead by 12%.Wrote ads for paid campaigns.
Content CollaborationPartnered with designers, editors, and marketing managers to produce landing pages, sales sheets, and campaign assets, cutting revision cycles by clarifying briefs before drafting.Worked with teams on copy projects.

Copywriter Keywords Recruiters Often Look For

Use these copywriter keywords naturally across your summary, skills section, and bullets when they match your actual experience.

Copywriting
Brand Voice
Conversion Copy
Landing Pages
Email Campaigns
Product Messaging
Content Strategy
Copy Editing
Proofreading
A/B Testing
Social Media Copy
CMS
Google Analytics
Figma

Copywriter Resume Formatting Rules

Use this section to catch formatting and content problems before your copywriter resume reaches a recruiter or ATS. Watch for vague wording, missing metrics, generic skill lists, tiny fonts, unclear formatting, and unreadable structure that can bury campaign results, content scope, and writing tools.

Do's

  • use a clean, ATS-friendly layout
  • keep the resume to one page when possible, two pages only when justified
  • use readable 10.5 to 12 pt body text
  • stick to standard fonts like Arial, Calibri, or Times New Roman
  • use clear section headings and a simple reading order
  • keep contact details in the main body of the resume
  • show measurable copywriting impact with numbers and outcomes
  • name the writing tools and platforms you actually used
  • tailor keywords naturally to the target Copywriter role
  • save the file as a simple .pdf or .docx

Don'ts

  • do not use photos or profile pictures
  • do not use fancy or decorative fonts
  • do not add tables, columns, text boxes, icons, or graphics
  • do not place important details in headers or footers
  • do not turn the resume into a dense wall of text
  • do not write vague claims without metrics or context
  • do not list every writing tool and platform you have ever touched
  • do not stuff keywords unnaturally
  • do not let the resume run past two pages for this template
  • do not use design-heavy layouts that are harder for ATS to parse

Copywriter Jobs

Explore active Copywriter jobs, filter them by your preferences, and use LiftmyCV to create job-specific resumes and auto-apply with AI at scale.

LU

Student Promotional Writer

On-site
Liberty University, Inc.Lynchburg, VA

The Student Promotional Writer is part of the Marketing Creative Team and responsible for executing various copy projects, mainly focusing on stories and articles to support the Selah Yearbook, but could also include emails, digital and print ads, booklets, posters, brochures, and other collateral in compliance with the university’s brand standards. The Student Promotional Writer works to creatively and strategically convey the message of the university and the department with great attention to detail. This position works closely with the full-time team of graphic designers, promotional writer(s) and project coordinator(s), with oversight from their Marketing Manager to ensure that the branding and marketing is integrated within the goals for the clients they serve. The Student Writer must be proficient in Microsoft word, have experience with AP format and strong spelling and grammar knowledge and understanding. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Researches, writes, and edits a variety of marketing materials, specific to campus happenings based on news stories, events, athletic achievements and highlights as well as other pertinent current events happening each school year. Develops creative ideas and concepts using a proactive and strategic approach, often in partnership with the team. Takes initiative in identifying tone and voice of both the university and in order to write clear, persuasive, original copy. Displays strong attention to detail and proofreads copy to check spelling, grammar, and compliance with AP format and the Liberty University verbal brand and style guide. Shows flexibility in amending, revising, or redeveloping campaigns in response to feedback from the marketing manager, quality control team and/or marketing leadership. Interacts with team and/or clients to identify solutions to challenges and regarding feedback on communication projects. Manages working on several projects at once, sometimes under pressure and often within tight deadlines. Engages in continued learning through competitor research and professional development to strengthen writing skills and gain familiarity with marketing trends in higher education. Support full time writers as needed while shadowing and gleaning information and knowledge from them. Additional information may be found here QUALIFICATIONS AND CREDENTIALS Minimum Requirements Pursuing a Bachelor’s degree in English, Communication, or related field. Approximately zero – two years of related experience required or an equivalent combination of education and experience. Excellent verbal and written communication skills. Must be able to understand and follow directions and work under limited supervision. Must be able to work well with clients and co-workers and present a positive attitude while being courteous, detail-oriented, self-motivated, diligent, trustworthy, and possessing strong organizational skills. Possesses a thorough knowledge of Microsoft Office applications. Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently. Must possess ability to multi-task and work in a fast-paced environment. ABILITIES AND COMPETENCIES ESSENTIAL TO JOB FUNCTIONS Communication and Comprehension Ability to effectively communicate both verbally and in writing to convey clear, well-articulated information. Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner. Effective public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates. Strong organizational skills. Intuitive ability to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature. Time Type Part time Location Onsite Pay Rate Starting at $12.77 Student employees are paid at least the current Virginia minimum wage per hour. Pay may vary by position and department based on job responsibilities, required skills, available funding, and market conditions. The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.

Posted 3 weeks ago

TVWOFL WOFL

Promotions Writer & Producer

On-site
TVWOFL WOFLOrlando, Florida, United States

Fox Television Stations is seeking a temporary Promotions Writer & Producer to enhance branding and marketing initiatives across various platforms. The role involves writing and producing promotional content for on-air, online, and print media, concentrating on delivering innovative messaging for FOX 35, FOX 51, and FOX35 PLUS. Candidates should demonstrate strong production skills, creativity, and effective communication, collaborating closely with the Creative Services team to develop captivating content.

Posted 11 weeks ago

Immortals

Direct Response Copywriter

Remote
ImmortalsMalaysia

Immortals is seeking a Direct Response Copywriter to join the Blueprint team, focused on creating persuasive copy that stands out in the health and longevity market. This role involves collaboration across various departments to develop marketing content for supplements based on rigorous research and high-quality standards. The company aims to help billions live healthier lives through evidence-based health insights.

Posted 6 days ago

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