Head of Growth Resume Sample - ATS Template 2026
On this page, you can preview an ATS-friendly Head of Growth resume template, see what to include in each section, review strong bullet examples and relevant keywords, avoid common mistakes, and create a job-specific resume that fits real head of growth roles.
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Why This Head of Growth Template Works
A Head of Growth resume needs to connect strategy, experimentation, acquisition, retention, and revenue outcomes without becoming a long marketing biography. This structure keeps growth leadership, channel ownership, funnel work, analytics, and team management easy to read for ATS systems and human reviewers.
Readable ATS Formatting
The layout uses standard section labels, simple spacing, and plain text fields for contact details, summary, skills, experience, education, and tools. That matters for a Head of Growth resume because CRM platforms, analytics tools, paid acquisition channels, lifecycle programs, and leadership scope should be parsed without relying on graphics or columns.
Clear Growth Leadership Flow
The section order puts the executive summary, growth skills, and recent leadership roles before supporting education or certifications. A reviewer can quickly see whether the resume covers acquisition strategy, funnel optimization, conversion work, experimentation cadence, cross-functional leadership, and revenue accountability.
Keyword Placement Without Stuffing
The skills and experience sections leave room for natural phrases such as growth strategy, customer acquisition, retention, lifecycle marketing, paid media, conversion rate optimization, analytics, CRM, and go-to-market planning. These terms work best when tied to actual responsibilities, not repeated in a disconnected keyword list.
Measurable Growth Outcomes
A Head of Growth resume should show the scale and direction of the work, such as pipeline generated, activation improved, churn reduced, CAC managed, conversion rates lifted, or revenue influenced. The bullet structure encourages each claim to include the channel, action taken, and outcome, so achievements read like operating results rather than task descriptions.
What to Include in This Resume
A Head of Growth resume should connect acquisition, activation, retention, revenue, experimentation, and team leadership into one clear growth narrative. Prioritize metrics tied to funnel conversion, CAC efficiency, lifecycle performance, product-led growth, and cross-functional work with product, data, marketing, and sales.
| Section | What to write | What to avoid | Example |
|---|---|---|---|
| Professional Summary | Summarize seniority, ownership of growth strategy, funnel scope, team leadership, and measurable gains across acquisition, lifecycle, product growth, or revenue. | Avoid vague leadership language, unsupported growth claims, or a summary that reads like a general marketing profile. | Head of Growth with 9+ years of experience across acquisition strategy, lifecycle marketing, product-led growth, and experimentation programs. Increased qualified pipeline by 42% through funnel analysis, paid acquisition restructuring, CRM segmentation, and cross-functional work with product and sales. |
| Areas of Expertise | List growth leadership capabilities that match the role, including funnel strategy, experimentation, lifecycle, analytics, product growth, acquisition, retention, and team management. | Avoid broad soft skills, generic marketing terms, or channel lists without growth strategy and measurement context. | Growth Strategy, Full-Funnel Optimization, Experimentation Roadmaps, Lifecycle Marketing, Product-Led Growth, Paid Acquisition, Retention Programs, Revenue Analytics, Team Leadership, Go-to-Market Alignment |
| Technical Proficiencies | Include analytics, CRM, experimentation, advertising, attribution, BI, and collaboration tools used to plan, measure, and scale growth programs. | Avoid listing basic office software or tools you cannot connect to funnel analysis, campaigns, reporting, or experimentation. | Amplitude, Mixpanel, HubSpot, Salesforce, Braze, Google Analytics 4, Looker, Tableau, Optimizely, Meta Ads Manager |
| Professional Experience | Use growth leadership bullets with business context, funnel stage, channel or product lever, tooling, team scope, and quantified outcomes where realistic. | Avoid task-only bullets such as managed campaigns or led strategy without scope, baseline, method, or measurable result. | Head of Growth, Northstar SaaS Group. Led acquisition, activation, and expansion programs for a B2B subscription platform, increasing trial-to-paid conversion by 31% in two quarters through onboarding tests and CRM scoring. Built a weekly experimentation operating rhythm with product, data, and sales, reducing CAC by 18% while improving qualified demo volume. |
| Earlier Roles | Show career progression through prior growth, marketing, product marketing, demand generation, lifecycle, or analytics roles with clean titles and dates. | Avoid adding old responsibility bullets that distract from current senior growth leadership and recent measurable achievements. | Director of Growth Marketing, BrightPath Analytics, 2018 to 2021 |
| Education | Include degree, institution, year, and relevant coursework if it supports analytics, marketing strategy, business, economics, or product decision-making. | Avoid unrelated coursework, excessive academic detail, or leaving education vague when the entry can be stated clearly. | Bachelor of Science in Business Administration, University of California, Berkeley, 2014. Coursework in marketing analytics, statistics, consumer behavior, and business strategy. |
| Certifications | Add credible training in analytics, experimentation, CRM, product growth, or revenue operations when it reinforces current growth leadership responsibilities. | Avoid long lists of outdated beginner certificates or credentials unrelated to growth systems, analytics, lifecycle, or acquisition. | Reforge Growth Series, HubSpot Revenue Operations Certification, Google Analytics Certification, CXL Experimentation Training |
Quick tip: Build the resume around measurable growth systems, not isolated campaigns, with clear links between strategy, experimentation, tooling, and revenue outcomes.
Head Of Growth Resume Example Bullets
Weak Head of Growth bullets often list ownership of channels or experiments. Strong bullets show the growth motion, customer segment, operating method, and business result behind acquisition, activation, retention, or revenue work.
| Bullet | Strong bullet | Weak bullet |
|---|---|---|
| Acquisition Strategy | Built a multi-channel acquisition strategy across paid search, lifecycle email, partnerships, and product-led referrals, lowering blended CAC by 22% while increasing qualified pipeline from mid-market accounts. | Managed customer acquisition across several marketing channels. |
| Experimentation Program | Created a weekly growth experimentation cadence with product, analytics, and marketing teams, prioritizing activation tests by ICE scoring and improving trial-to-paid conversion from 11% to 16%. | Ran experiments to improve conversion rates. |
| Revenue Funnel | Redesigned the full-funnel reporting model in Looker and Salesforce, linking acquisition source, onboarding behavior, sales touches, and expansion revenue to guide quarterly growth investment decisions. | Tracked funnel metrics and reported on performance. |
| Lifecycle Retention | Launched segmented onboarding and reactivation journeys in Braze using behavioral triggers, reducing early churn by 14% among self-serve customers within the first 90 days. | Worked on customer emails and retention campaigns. |
| Growth Team Scaling | Hired and managed a 7-person growth team spanning performance marketing, lifecycle, analytics, and conversion optimization, establishing operating plans tied to acquisition cost, payback period, and net revenue retention. | Led the growth team and managed projects. |
Head Of Growth Keywords Recruiters Often Look For
Use these Head of Growth terms naturally across your summary, skills, experience bullets, and leadership impact statements.
Head of Growth Resume Formatting Rules
Use this section to catch formatting and content problems before your Head of Growth resume reaches a recruiter or ATS. Fix vague wording, missing metrics, generic skill lists, tiny fonts, unclear formatting, and unreadable structure so growth strategy, experimentation, acquisition, retention, and revenue impact are easy to scan.
Do's
- use a clean, ATS-friendly layout
- keep the resume to one page when possible, two pages only when justified
- use readable 10.5 to 12 pt body text
- stick to standard fonts like Arial, Calibri, or Times New Roman
- use clear section headings and a simple reading order
- keep contact details in the main body of the resume
- show measurable growth impact with numbers and outcomes
- name the growth tools and platforms you actually used
- tailor keywords naturally to the target Head of Growth role
- save the file as a simple .pdf or .docx
Don'ts
- do not use photos or profile pictures
- do not use fancy or decorative fonts
- do not add tables, columns, text boxes, icons, or graphics
- do not place important details in headers or footers
- do not turn the resume into a dense wall of text
- do not write vague claims without metrics or context
- do not list every growth tool or platform you have ever touched
- do not stuff keywords unnaturally
- do not let the resume run past two pages for this template
- do not use design-heavy layouts that are harder for ATS to parse
Head of Growth Jobs
Explore active Head of Growth jobs, filter them by your preferences, and use LiftmyCV to create job-specific resumes and auto-apply with AI at scale.
Growth Marketing Lead
On-siteJoin Ferrovial: Where Innovation Meets Opportunity Are you ready to elevate your career with a global leader in infrastructure solving complex problems and generating a positive outcome on people’s lives? At Ferrovial , we are not just a company; we are a community of innovators and trailblazers. Listed on two major stock markets: Nasdaq - 100 Index (US) and IBEX 35 (Spain), we are also member of the Dow Jones Sustainability Index and FTSE4Good. We operate in more than 15 countries and have a workforce of over 22,000 professionals worldwide. Ferrovial’s activity is carried out through our business units, including Highways, Airports, Construction, and Energy. Why Ferrovial? Global presence, local impact : Be part of a company that is shaping the future of infrastructure worldwide, with challenging roles and projects that make a real difference. Collaborative excellence : Work alongside talented professionals in a collaborative environment where your ideas and contributions are valued. Inclusive Culture: Thrive in an innovative and respectful workplace that values every voice, celebrates what makes us unique and turns differences into innovation. Career growth : Benefit from global and cross-business unit mobility, with development processes designed to ensure your professional growth. Compelling benefits and employee wellbeing : Enjoy a comprehensive benefits package that rewards your hard work and dedication and take advantage of initiatives designed to support your physical and psychological health. Productivity tools : Utilize cutting-edge tools like Microsoft Copilot to enhance your productivity and efficiency. Job Description: Position Summary We are seeking a customer-focused, analytical, and digitally fluent Growth Marketing Lead for Prism , a growing tolling rewards platform with a customer website and iOS/Android mobile application. This role owns the strategy and execution needed to drive customer acquisition, activation, and engagement across paid, owned, product, and organic channels. This is an AI-enabled marketing role within the company. The Growth Marketing Lead will use approved AI tools to accelerate research, audience and journey analysis, campaign ideation, content development, personalization, testing, reporting, and optimization while applying human judgment, brand standards, privacy requirements, and legal/compliance review. The role will also help establish repeatable, responsible AI-enabled marketing workflows and document practical use cases for broader adoption. The Growth Marketing Lead will work closely with the Platform Operations Lead. The Platform Operations Lead will provide insight into platform health, customer support trends, defects, enhancements, releases, and operational KPIs; the Growth Marketing Lead will translate those signals into growth opportunities, customer communications, experiments, content improvements, and measurable journey optimization. This is not a software development or platform operations role. Key Responsibilities Growth Strategy Experimentation Growth strategy: Develop and manage an integrated growth plan across acquisition, activation, and engagement, with clear audiences, hypotheses, channel roles, KPIs, and measurement plans. Funnel optimization: Identify friction and opportunities across the customer journey, then prioritize tests that improve conversion, adoption, repeat engagement, and customer value. Experimentation roadmap: Build and maintain a structured testing backlog for messaging, audiences, offers, landing pages, onboarding, channel mix, cadence, and customer experiences. Campaign planning: Create briefs, value propositions, message maps, journey requirements, calls to action, channel plans, and launch documentation for acquisition and engagement initiatives. Performance management: Monitor results, diagnose performance drivers, summarize insights, and recommend actions based on campaign, content, product, and customer data. AI-Enabled Marketing AI-enabled workflows: Use company-approved AI tools to support research, segmentation exploration, journey mapping, campaign ideation, copy development, content variations, QA, synthesis, and performance reporting. Responsible AI use: Apply human review and follow company policies for privacy, security, intellectual property, accuracy, brand, accessibility, and legal/compliance approval. Growth intelligence: Use AI-assisted analysis to surface patterns, clarify hypotheses, accelerate learning, and turn complex inputs into actionable recommendations without replacing source data or accountable decision-making. Personalization at scale: Partner with CRM, analytics, product, and technology stakeholders to define practical personalization use cases, content requirements, decision rules, and measurement approaches. AI discovery readiness: Structure customer-facing content so it is clear, consistent, authoritative, and understandable by search engines, answer engines, and AI assistants. Enablement and documentation: Create reusable prompts, playbooks, templates, QA steps, and documented use cases that improve marketing efficiency and consistency across the organization. Customer Journey Customer Communications Customer journey management: Plan and optimize communications across onboarding, activation, offer education, and engagement. Cross-channel execution: Develop conversion-oriented messaging and content for email, SMS, push notifications, in-app messaging, web, help center, paid media landing pages, and promotional assets. Iterable and CRM support: Define audience notes, personalization inputs, content requirements, QA checklists, test plans, and launch documentation for automated and scheduled campaigns. Campaign QA: Review customer communications for accuracy, audience fit, personalization, link integrity, offer terms, brand standards, accessibility, and channel-specific formatting. Journey consistency: Ensure customer messaging is coordinated across marketing, product, support, web, app, and operational touchpoints. Acquisition, Content Discoverability Customer acquisition: Develop and optimize messaging, landing pages, offers, referral experiences, and supporting assets across paid and owned channels. Website and content marketing: Create and improve product education, promotional pages, FAQs, guides, explainers, and customer education content that support awareness, conversion, engagement, and trust. SEO and ASO: Lead content optimization for search and app stores, including keyword strategy, on-page content, metadata, internal linking inputs, FAQ structure, app listing copy, and content refreshes. Content governance: Maintain source-of-truth messaging, content libraries, naming conventions, approval status, and version control for customer-facing content. Analytics, Measurement Cross-Functional Partnership Measurement framework: Partner with cross-functional team to build success metrics and reporting requirements with Analytics, including channel, campaign, content, lifecycle, conversion, and customer journey measures. Insight-to-action loop: Combine campaign performance, platform data, customer support themes, qualitative feedback, and market learning to refine priorities and improve the customer experience. Platform Operations partnership: Maintain a regular working cadence with the Platform Operations Lead to review platform health, support trends, upcoming changes, operational risks, and growth implications. Cross-functional coordination: Partner with Product, Technology, Customer Support, Operations, Analytics, Creative, Legal/Compliance, and executive stakeholders to align strategy, requirements, messaging, launch readiness, and results. Special projects: Support product launches, platform enhancements, seasonal campaigns, rewards promotions, new market content, and other strategic growth initiatives as needed. Primary focus Platform health, support trends, operational KPIs, defects, enhancements, releases, and operational coordination. Growth strategy, funnel performance, customer acquisition, lifecycle engagement, experimentation, content, and conversion. Customer insight Identifies recurring issues and operational opportunities from support and platform data. Turns customer friction and behavioral signals into journey improvements, campaigns, tests, and clearer content. Campaigns and journeys Provides operational inputs, dependencies, status, and monitoring support. Owns campaign strategy, messaging, journey design, testing, optimization, and performance recommendations. Platform changes Tracks defects, enhancements, requirements, release readiness, and operational impact. Develops growth plans and customer-facing communications for features, offers, updates, and next-best actions. AI-enabled work Provides accurate operational context and source information for supported use cases. Uses approved AI tools to accelerate marketing analysis, development, QA, documentation, and optimization with human oversight. Reporting lens Operational performance, support KPIs, platform issues, and stakeholder visibility. Growth funnel, campaign and content performance, lifecycle engagement, conversion, experimentation, SEO/ASO, and message effectiveness. Required Qualifications Bachelor's degree in Marketing, Communications, Business, Digital Media, Analytics, or a related field, or equivalent professional experience. 7+ years of experience in growth marketing, lifecycle marketing, CRM marketing, digital marketing, customer marketing, content marketing, or a related discipline. Demonstrated experience improving acquisition, activation, engagement, retention, or conversion through campaigns, customer journeys, and structured experimentation. Experience using data and performance reporting to identify opportunities, evaluate tests, and recommend actions. Practical experience using generative AI or AI-assisted tools for marketing research, content, analysis, automation, personalization, or workflow improvement, with strong human review and quality control. Experience collaborating across marketing, product, technology, customer support, operations, analytics, creative, and legal/compliance. Strong writing, project management, prioritization, and stakeholder communication skills. Proficiency with Microsoft Office applications, especially Word, Excel, and PowerPoint. Preferred Qualifications Experience with marketing automation platforms such as Iterable, Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Klaviyo, or similar tools. Experience with SEO, ASO, AI-assisted discovery, answer-engine readiness, structured content, or content governance. Familiarity with tools such as Google Analytics/GA4, Google Search Console, Microsoft Clarity, SEMrush, AppsFlyer, Amplitude, Figma, Jira, Zendesk, Databricks, or similar platforms. Experience producing executive-ready growth plans, test roadmaps, performance recaps, and recommendations. Desired Personal Characteristics Customer-focused and motivated by measurable growth and better customer experiences. Analytical and curious, with the ability to connect data, customer insight, messaging, and channel performance. A strong writer and simplifier who can turn complex information into clear, persuasive, compliant communications. AI-forward but disciplined, with sound judgment about accuracy, privacy, brand, and when human review is essential. Highly organized, collaborative, proactive, and comfortable owning initiatives from hypothesis through launch and optimization. Comfortable balancing speed, experimentation, operational realities, and stakeholder alignment in a changing environment. What Success Looks Like A clear growth roadmap connects acquisition, activation, and engagement priorities to measurable outcomes. Campaigns and lifecycle journeys launch with strong strategy, accurate execution, consistent messaging, and defined learning objectives. Approved AI tools and documented workflows improve marketing speed, insight quality, content variation, QA, and repeatability without compromising human accountability. Campaign, content, product, and customer support signals are translated into prioritized tests and customer journey improvements. The Platform Operations Lead and Growth Marketing Lead operate as close partners with clear ownership, dependable information exchange, and coordinated launch readiness. Performance results are reviewed regularly and used to improve audiences, offers, messaging, channel strategy, product education, and customer experience. Prism maintains scalable growth playbooks, content and prompt libraries, testing documentation, and repeatable execution processes. Seize the challenge. Move the world together! Innovative, creative, respectful, and diverse are some of the ways we describe ourselves. We are motivated by challenges, and we collaborate across our business units to move the world together. Your journey to a fulfilling career starts here! Ferrovial is an equal opportunity employer. We treat all jobs applications equally, regardless of gender, color, race, ethnicity, religion, national origin, age, disability, pregnancy, sexual orientation, gender identity and expression, covered veteran status or protected genetic information (each, a “Protected Class”), or any other protected class in accordance with applicable laws. #WeAreFerrovial
Posted 3 days ago
Growth Marketing Lead
RemoteWho we are? Abel Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. Doing things better is our bread and butter: from replacing single-use plastic bags with reusable delivery boxes, to finding alternatives to plastic long before it hit the headlines. We are proud to be B Corp certified, recognising our commitment to putting people and planet before profit while continuing to challenge ourselves to do business in the most positive way possible. We are a team of almost 600 people and believe our people make the difference. We recognise, develop and promote from within, and trust people to bring ideas that help our entrepreneurial spirit thrive. Want to see more? Check us out at: www.abelandcole.co.uk , https://bcorporation.net/directory/abel-cole , and Instagram Role Summary: We are looking for a strategic and commercially minded Growth Marketing Lead to play a pivotal role in the next stage of Abel Cole's growth. This is an exciting opportunity for someone who thrives on finding new opportunities, testing bold ideas, and turning insight into action. Leading a team of two channel specialists, you'll optimise some of our most important growth levers. We are a team of 25 marketeers with a full inhouse creative team, so you’ll see your work from end to end. You’ll partner with some agencies to help us strategize and execute our above the line plan. From data and insight, concept, execute and deliver, you have full end to end responsibility. If you love uncovering opportunities, balancing challenging the status quo versus having a tried and tested plan, and seeing your ideas deliver measurable results, this role offers the chance to make a real impact in a purpose-led brand. Key Responsibilities Objectives: Leading new customer strategy across Direct Mail, Door Drop, PPC, Affiliate Marketing, Referrals, Website Conversion and Outbound Calling. Own performance reporting and (£3m) budget management, balancing commercial results with long-term growth opportunities. Team leadership and coaching of two channel specialists, helping them deliver their full potential while driving exceptional results. Lead a culture of testing, learning and optimisation, building the evidence and confidence needed to deliver ambitious customer acquisition targets. Turn data and insight into actionable recommendations, influencing and consulting stakeholders and securing alignment behind growth initiatives. A key member of our SEO project team, improving discoverability and helping more customers find Abel Cole. Work closely with our inhouse designers, copywriters, analysts and digital specialists to deliver innovative campaigns and exceptional customer experiences. Essential Skills and Experience: Proven success driving new customer growth within a DTC or subscription-based business. Strong expertise across customer acquisition channels, particularly PPC, SEO and conversion rate optimisation. Experience partnering with Product and Digital teams to improve website performance and customer journeys. Excellent communication and influencing skills, able to bring stakeholders together around a clear plan. A collaborative leader who enjoys developing people, challenging thinking and creating high-performing teams. Commercially driven, with experience managing significant budgets and confidently reporting on ROI and P L performance. What we offer This is a full-time position working Monday to Friday, 37.5 hours per week. Our core working hours are 9.00am - 5.30pm, however, we offer flexibility. You will be based in our Puntey office but we have a hybrid working environment, with two days in the office required, on site, per week. 33 days inclusive of bank holidays (FTE) A free box of fruit and veg every week Up to 35% discount on A C products Cycle to Work Scheme Contributory pension scheme Grant on team sports Up to £55,000 per annum (FTE), depending on experience Abel Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully. To support Abel Cole’s commitment to inclusion and diversity, we ask that you remove all personal details from your CV. This includes removal of home address, D.O.B and place of education.
Posted 3 days ago
Growth Marketing Lead
RemoteClera is seeking a Growth Marketing Lead for a senior, client-facing role at the intersection of paid social and AI-driven ad performance. This position involves managing high-impact client accounts, leading strategic direction, and collaborating with cross-functional teams to enhance campaign performance. The ideal candidate should have 4–8 years of relevant experience and strong analytical skills, with a proven track record of managing substantial media budgets.
Posted 1 week ago